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Tech Skills

SQL
Excel
Python
R
Tableau
UI/UX Design

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Miranda McWatters

I have a passion for working with data and using my technical skills to uncover insights, tackle business challenges, and develop tools that enhance workplace productivity. I thrive on leveraging data to drive positive results.

Education

M.S. in Business Analytics

The University of Nebraska-Lincoln, College of Business

Lincoln, NE

2022 - 2020

B.S.B.A in Supply Chain Management and Analytics

The University of Nebraska-Lincoln, College of Business

Lincoln, NE

2020 - 2016

Relevant Coursework: Database Organization and Management, Business Analytics/Information Analysis, Enterprise Management Systems, Predictive Analytics, Prescriptive Analytics, Risk and Simulation Modeling, Business Data Mining and Descriptive Analytics, Data Driven Marketing Strategy

Honors/Awards: Dean’s List: Fall 2016, Spring 2018, Fall 2019, Spring 2020. Recognized College of Business Student: November 2018, January 2020

Scholarships: Ruth Leverton Scholarship, Scarlet Scholarship

PROFESSIONAL EXPERIENCE

CLUB Data Analyst

Bass Pro Shops

Lincoln, NE

Present - 2020

  • Utilize SQL, Python, R, and Excel to perform comprehensive data analysis for the Acquisitions, Activation, and Promotions marketing teams to identify areas for business optimization
  • Design and present reports to illustrate how marketing programs and/or operations can be adjusted to positively impact key business drivers
  • Work closely with cross-functional teams to design and execute A/B tests that provide valuable insights into marketing efforts
  • Lead successful marketing programs and execute strategies to support the overall marketing plan
  • Employ advanced data mining techniques to analyze complex data sets and create accurate predictive models to optimize marketing campaign performance
  • Conduct ad-hoc data analysis as needed
  • Recognized for exceptional performance and awarded the Bass Pro Shop Outfitter of the Month in June 2022 for designing and implementing a new file-transfer process, resulting in a savings of over 70 hours per year for the company

Business Analyst Intern

Sandhills Global, Inc

Lincoln, NE

2020 - 2019

  • Designed and implemented the Task Order System processes utilized by the Data Analytics Department, resulting in improved internal communication and customer communication
  • Streamlined transactions by building efficient Task Order System processes for Sandhills Cloud Sales Representatives and Customers
  • Proactively addressed and resolved errors in existing Task Order System processes, analyzing and reconstructing process logic to meet the needs of the company and customers
  • Effectively managed and supervised the monitoring of unassigned customers and the assignment of sales representatives in the Sandhills Cloud

LEADERSHIP & AFFILIATIONS

Treasurer, Recruitment Officer

Nebraska Supply Chain Club

Lincoln, NE

2019 - 2018

  • Developed a comprehensive biannual budget to ensure proper allocation of club funds
  • Oversaw the collection and distribution of all funds and regularly reported on the financial state to the Executive committee
  • Effectively managed all club money and assets
  • Worked closely with other executive members to plan biweekly meetings to provide valuable educational opportunities for club members
  • Demonstrated strong professional communication and critical thinking skills to efficiently resolve issues
  • Actively encouraged student attendance at meetings and contributed to an increase in club membership
  • Served as an accessible point of contact for students through all internal and external communication platforms